Suhana Masala Launches a Gujarat-Special Spice Range, ropes in Padma Shri Awardee, Sarita Joshi and Gujarati Celebrity Anjali Barot

The new product range specially made for Gujarat addresses the distinct food consumption preferences, with focus on key factors like aroma, freshness, colour, and taste of the spices!

Gujarat (India), October 4: After serving for over 61 years across the country, popular Indian spice brand, Suhana, today announced it has launched a new category of spices range, specially curated for consumers in the Gujarat market. The new range of spices making their way to the existing product portfolio include Suhana Gujarat Special Red Chilli Powder, Suhana Gujarat Special Coriander Powder, Suhana Gujarat Special Coriander Cumin Powder, Suhana Gujarat Special Resham Kashmiri Chilli Powder, and Suhana Gujarat Special Turmeric Powder. The products are available in the pack sizes of 100g, 200g, 500g and 1Kg, Also, smaller packs available at the cost of Rs 5/- and Rs 10/.

The announcement comes at a time when Suhana is at a critical juncture of its journey and aims to scale up operations in states beyond Maharashtra, where it enjoys a strong hold. While the brand has successfully sustained its presence and garnered a robust customer base for its SpiceMix RTC segment in the Gujarat market since 2009, the addition of new spice range is an outcome of continual feedback and high demand. On the back of consumer research and thorough analysis of the market, the spice maker set out to introduce the ‘Suhana Gujarati special spice range’, curated in collaboration with local Gujarati chefs to suit the palate of consumers. 

Suhana realised that their spices were winning on taste and colour along with distinctive aroma; and thus, the value proposition for Suhana’s Gujarati special range communicates: ‘the most well-seasoned cooks rarely judge by taste, but by smell.

The brand has ropedin Padma Shri Awardee Sarita Joshi and the renowned Gujarati celebrity Anjali Barot for its multi-media marketing campaign in support for the latest additions. The multi-media campaign will run across TV, digital, Out-of-Home and retail activation mediums.

Suhana brand has a high level of brand loyalty for its spices range in Maharashtra and is known for its highest standards of consistent quality. The spice brand follows stringent procedures and multiple checkpoints comprising of International Quality Certification and production processes to ensure that the highest quality standards are met to market its brands – Suhana, Ambari, Pravin and Toofan.

Speaking on the launch of new spices, Mr. Vishal Chordia, Director –Strategy, Marketing and Finance,Pravin Masalewale (Suhana), said, “We have been a household name in the Indian spices category for more than six decadesandour aim is to move beyond the markets where we have gained a strong foothold and venture into new geographies.Therefore, we have introduced our Gujarat-special spice range, which features five commonly-used Indian spices. The renewed marketing initiative in Gujarat with special product range and a multimedia marketing campaign will reinforce our existing legacy, broaden our customer base, and contribute towards our business expansion plans.”

With over 30 years of rich professional experience, Vivek Sharma, the Founder of Altivyst Advisors, has been taken on board as a Marketing Consultant for Suhana Masala where he is helping shape the marketing strategy and organization.

About Suhana – Pravin Masalewale

Pravin Masalewale (PM), a 60-year-old spice company, was founded in Pune in 1962 by a tirelessly entrepreneurial couple, Shri. Hukmichand Chordia and Smt. Kamalbai Chordia. 6 decades later, PM today produces three globally recognized brands – Suhana, Ambari and Pravin. Suhana – Pravin Masalewale is now a USD 125+ million group, one of the largest Manufacturer & Exporter from India and having 9 manufacturing facilities in India.

Its products today are available through authorized distribution channels in India &has international presence is in more than 60 countries across the globe.  Suhana with quality and innovation in food products is a perfect blend of traditional Indian taste with requirements and preference of the modern consumer. Having 300+ products range with high quality & authentic products across categories like Pure Spices, Spice blends, Ready to Cook Spice Mixes, Ready to eat Cuppas, Instant Mixes, Pickles, Chutneys, Papads, Ketchup, Sauces, etc. makes it a major player in food industry in India & abroad.

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