Dhanteras rush sighted in Benaras after many years, Sumangal Jewellers and other outlets are flocked with Diwali and Wedding season customers

The legend of how the prince was saved by his newlywed bride from death inspired the tradition of buying Gold on the day of Dhanteras. There is no denying that Banaras lights up on his occasion and this year they ensured a pompous and magnificent experience overcoming the slowdown due to COVID. 

As the world gradually emerges from the shadow of the COVID-19 pandemic, a familiar sight has returned to the ancient city of Benaras. The Dhanteras rush, a hallmark of the festive season, is once again painting the streets of this holy city in shades of excitement and joy.

“We are expecting even higher sales this Diwali compared to the last 3 years”, says Naman, founder of Sumangal Jewellers.

This was also seen in the jewelry and fashion industry as many fashion outlets were flocked with Diwali and wedding season customers. Sumangal Jewellers and other leading fashion and jewelry brands have shifted the trend of the market, allowing customers to make the right affordable purchase according to the latest trends.

It will be interesting to see what will be the next big trend in Wedding Seasons in the years to come.

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